Internal SEO Methods
One of the most important things you can do when making a website is to do internal SEO. Your page structure and how things are set up can give you a huge boost in rankings and keyword related searches.
If your planning to ever rank well in the search engines for any terms, you must consider all the internal linking methods that you have control over.
There are a lot of aspects you need to take into account. Your site will need keyword research, alt tags, image tags, keyword density, and a proper internal linking structure.
The absolute first thing you should do is some keyword research. Don't let a little leg work deprive you of ever ranking well.